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The Media Economy (Media Management and Economics Series), by Alan B. Albarran
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The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
- examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual)
- looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.
Key features of this innovative text include:
- topics new to media economics texts, such as finance and investment, labor, and social aspects
- accessible discussion of complicated concepts and their application to media industries
- new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
- Sales Rank: #1070525 in Books
- Published on: 2010-06-17
- Released on: 2010-07-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .49" w x 6.00" l, .70 pounds
- Binding: Paperback
- 216 pages
About the Author
Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I wish I did not waste my money to buy this cause i did read ...
By Meng Zhu
I wish I did not waste my money to buy this cause i did read it. hope you are a diligent guy and work harder than.
0 of 0 people found the following review helpful.
Five Stars
By arly444
Great book, love it!
0 of 1 people found the following review helpful.
ZZZZZZZ
By FSB
This book was purchased for class. Lots of information but could be a little clearer in trying to get his points across.
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